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What is Big Data?


Lately the term Big Data rampant in use as a technology that will be the future trend. Actually what is Big Data anyway? What benefits does Big Data provide? Anyone who has used and benefited from Big Data? Here's a little review about Big Data.

Big Data is a new technology in the world of information technology where it allows the processing, storage and analysis of data in various forms / formats, large amounts and data accretion very quickly. Processing and analysis of data in very large amount of this requires a relatively much shorter time by using Big Data than previous data technology, for example. relational databases such as MySQL.

Data features handled by Big Data:
  1. The number is very large (Volume). Usually the total size of data in terabytes upwards.
  2. The growth of data is very fast (Velocity) so that the data increases in quantities very much in a relatively short time.
  3. The form or format of the data is diverse (Variety). The formats here can be data in relational database tables like MySQL, plain text files, Excel files or any form.


Benefits that can be given from Big Data, among others, can provide a more complete picture than before because usually the data analyzed is structured data such as relational databases. Examples of scenarios where Big Data is used for example is the utilization of data from social media, twitter, facebook etc.
Combined with data from the company itself such as data from sales or customer data that already exist in relational database. Thus can be obtained analysis to perform a marketing strategy that is telling. For example by analyzing the people in influential social media to market the product.

A real example of where Big Data really benefits is a startup called Klarna. Klarna is a startup from Sweden that provides services such as micro financing for e-commerce. What Klarna offers is an online buyer can buy goods online without paying directly. goods will be shipped to buyer's address. Furthermore the buyer is given time to pay for the goods if he likes with the goods sent or return the goods if not preferred.

Well what if the buyer is not responsible and does not pay for the goods he has received? This is where Klarna provides a Big Data based solution. Klarna analyzes the data from the buyer so as to minimize the risk whereas the buyer does not pay for the goods he / she has received. The result Klarna grows into a large micro financing company for the e-commerce insurance market in Europe.

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